Livi - Art of Living

Kale Grubu

Kale Group which incorporates many brands and is one of the pioneers of Turkey intended to include a new furniture brand in the family. We have been in close contact with the brand and worked together since the beginning of the process. As the first task, we found the name Livi, which takes its inspiration from life and has a simple form, and together we started our journey.
We carried out all the steps of the brand positioning process together; logo and catalog design, designating the communicative language, social media management, creating the visual world concept and the image film.